Skip to main content

Asics and Waseda University Announce Partnership Aimed at College Sports Industry

https://www.wwdjapan.com/business/2016/03/03/00019811.html

translated by Brett Larner

Asics has formed a comprehensive partnership with Waseda University, a five-year agreement beginning March 2, 2016.  The three main objectives of the collaboration include research and development in sports products and sports medicine, sports-related human resources development and international exchange, and social contribution actions including volunteer activities and event organization.  The views and opinions of students on Waseda's 44 sports teams including its track and field and rugby programs will be incorporated in designing and developing the training gear and uniforms that they will actually use.

Asics CEO Motoi Oyama enthusiastically commented, "Although we have given partial support in the past, this is the first time that we have formed a partnership with a university as a whole.  Partnering with a school like Waseda University with high name recognition value and organization will not only increase brand value but, I am convinced, bring about new areas of future value.  Together with Waseda University we hope to help further develop Japanese university sports and to revolutionize the university sports industry.  Examining the situation of on-campus retail outlets, we may look at opening off-campus stores as well.  As just one university and one company it may be difficult to bring about a university sports industrial revolution, but I hope that we will be able to sow the seeds that lead to that happening."

In 2002 Waseda University signed a partnership agreement with Adidas Japan.  In October, 2014 Adidas opened a Waseda Sports Official Partner Shop on the Waseda campus selling Adidas products.  The shop closed in February this year.
Labels:

Comments

Post a Comment

Most-Read This Week

Morii Surprises With Second-Ever Japanese Sub-2:10 at Boston

With three sub-2:09 Japanese men in the race and good weather conditions by Boston standards the chances were decent that somebody was going to follow 1981 winner Toshihiko Seko 's 2:09:26 and score a sub-2:10 at the Boston Marathon . But nobody thought it was going to be by a 2:14 amateur. Paris Olympic team member Suguru Osako had taken 3rd in Boston in 2:10:28 in his debut seven years ago, and both he and 2:08 runners Kento Otsu and Ryoma Takeuchi were aiming for spots in the top 10, Otsu after having run a 1:01:43 half marathon PB in February and Takeuchi of a 2:08:40 marathon PB at Hofu last December. A high-level amateur with a 2:14:15 PB who scored a trip to Boston after winning a local race in Japan, Yuma Morii told JRN minutes before the start of the race, "I'm not thinking about time at all. I'm going to make top 10, whatever time it takes." Running Boston for the first time Morii took off with a 4:32 on the downhill opening mile, but after that  Sis
Post a Comment
Read more

Fujitsu and Toyoda Issue Statement on Circumstances of His Two-Year Suspension for Trenbolone

  Following 400 m hurdler Masaki Toyoda 's suspension for a violation of anti-doping regulations , the Fujitsu corporate team published a statement on its website, including comments from Toyoda's legal team , explaining the ruling and the circumstances surrounding the case. Toyoda was a member of the 2019 Doha World Championships team and holds a best of 48.87. Early in the morning of May 19, 2022, the Japan Anti-Doping Agency (JADA) conducted a doping test of Toyoda. The prohibited substance trenbolone was detected in urine taken during the test, resulting in a two-year suspension that began May 21, 2022. He did not compete at the National Track and Field Championships the next month. The amount of trenbolone detected in Toyoda's urine sample was 1.4 ng/ml, well below the minimum analytical precision of 2.5 ng/ml required by the World Anti-Doping Agency (WADA) for analytical equipment. As a general rule, if a non-specified prohibited substance such as trenbolone is dete
Post a Comment
Read more

“The Miracle in Fukuoka” - Real Talk From Yuki Kawauchi on “Taking on the World” (part 1)

http://sports.yahoo.co.jp/column/detail/201701120002-spnavi translated by Brett Larner Ahead of his nomination to the London World Championships Marathon team, Sportsnavi published a three-part series of writings by Yuki Kawauchi on what it took for him to make the team, his hopes for London, and his views on the future of Japanese marathoning.  With his place on the London team announced on Mar. 17 , JRN will publish an English translation of the complete series over the next three days. See Sportsnavi's original version linked above for more photos. Click here for part two, " Bringing All My Experience Into Play in London ," or here for part three, " The Lessons of the Past Are Not 'Outdated.' " The Fukuoka International Marathon was held on Dec. 4 last year. Yuki Kawauchi (Saitama Pref. Gov’t) took part despite nursing injuries he had sustained in training. Falling rain contributed to less than ideal conditions during the race, but from th
6 comments
Read more